Genova Jeans presented on the Coeclerici Terrace.

The Coeclerici Terrace hosted the press conference to present the Genova Jeans project, created to highlight the Genoese origin of the world’s most famous fabric. This great annual event has a packed calendar involving exhibitions, museums, conferences, meetings, entertainment and performances. The exceptional setting is Genoa’s historic centre from which the jeans’ ‘blue thread’ set sail to travel across five continents.