08.05.2025
Milan, May 7, 2025 – The seventh edition of Il Bel Viaggio, the charity event in support of Progetto Itaca Milano, took place yesterday in the spectacular setting of Pirelli HangarBicocca. For over 25 years, the association has supported individuals affected by mental health disorders and their families.
This year’s event welcomed over 400 guests, all united in their commitment to promote social and professional inclusion for people living with mental health challenges. The initiative was made possible thanks to the valuable support of the Fondazione Paolo e Giuliana Clerici, a long-standing partner of the event, and the Istituto Grandi Marchi, both firmly dedicated to the cause.
Funds raised during the evening will go toward sustaining key programs offered by Club Itaca and the JOB Stations—smart working centers active in several Italian cities that provide concrete professional reintegration paths. In 2024 alone, the Milan JOB Station supported 23 active workers, 14 of whom secured permanent contracts, with the collaboration of 13 partner companies.
The elegant placée dinner, curated by T’a Milano, unfolded beneath the monumental installation The Seven Heavenly Palaces by Anselm Kiefer. A highlight of the evening was the charity auction, led by Fabio Bertolo from Finarte Auction House, which featured 14 exclusive lots—including experiences and premium products—generously donated by companies such as Antica Corte Pallavicina, Miamo, Microlino, Versifood, and members of the Istituto Grandi Marchi group.
Special gifts for guests were offered by Miamo – Healthy Skin System and L’Oréal Professionnel Italia.
The event was attended by many prominent figures from business, entertainment, and culture, including Paolo and Giuliana Clerici, Marco and Ilaria Tronchetti Provera, Ferruccio De Bortoli, Eva Riccobono, Francesca Kauffman, Franco Malerba, and many more.
“We are pleased to see the continued support of so many companies and individuals as we celebrate the 20th anniversary of Club Itaca Milano. It is a powerful sign of solidarity and trust in our mission to offer hope and new opportunities to those facing mental health challenges,” said the Progetto Itaca team.